November 19, 2020
The new brand is part of the strategy to expand the offering from lithium powered back-up solutions exclusively for the global telecom market, to energy storage solutions for the commercial and industrial segment as well.
The Stockholm-based company started with an idea about how lithium powered back-up solutions for the global telecom market can empower a smart and sustainable world. Since the start in 2015, sales have doubled each year and the company has grown to 300 employees worldwide. Today, the company has completed over 250,000 installations in more than 50 countries on all continents and in all climate zones – from the equator to the Arctic.
Now, it is time to take the next step, by broadening the offering and expanding into the growing market for behind-the-meter energy storage solutions for the commercial and industrial segment. This will cater to customers in anything from manufacturing and data centers to retail and commercial office buildings.
“This is an exciting time for our company. As Incell we built a strong position in the telecom market. Now, we are spring boarding that expertise to broaden our scope as Polarium, fully dedicated to creating the best energy storage solutions for our customers”, says Stefan Jansson, CEO and founder of Polarium.
The new brand
The new name is a combination of Polar and Lithium to mirror the company’s Nordic heritage. With the new brand, the company aims to be more accessible and reach a wider audience.
“The time is right for a new brand, that better reflects who we are and where we are going. Even though our technology is in the absolute forefront, we do not want to be a company exclusively for tech experts. Our solutions empower a smart and sustainable world. And that is something that concerns us all”, Stefan Jansson continues.
Tremendous market potential
The global demand for lithium-ion energy storage is expected to grow by a factor of 22 until 2030. This is driven by the transition from finite to renewable energy sources. Pairing energy storage with energy from intermittent sources such as solar or wind, allows for maximizing value by storing excess energy when it is produced and using it when it is needed.
“Energy storage is the missing link in the renewable energy machinery. By storing energy when it is abundant, cheap, and green, we can help our customers reduce their energy bill while making the world a better place”, Stefan Jansson concludes.
Polarium plans to deploy their first energy storage solutions for the commercial and industrial segment during the first quarter of 2021. The new offering is available in all markets, but the initial focus will be on North America and sub-Saharan Africa.
Polarium is a Swedish company dedicated to providing the best performing, safe and sustainable energy storage solutions built on lithium-ion technology. The company was founded in 2015 based on the idea of how energy storage could empower a smart and sustainable world. Polarium’s headquarters and R&D center are situated in Sweden and the manufacturing in Mexico. Through its global sales channels and representation in the US, South Africa, Sweden, UK, New Zealand and Indonesia, Polarium serves customers worldwide. Today, our market-leading solutions are in use on all continents and in all climate zones – from the Equator to the Arctic – ensuring that the flow of energy never stops, while enabling our customers to reduce energy costs and carbon footprint.
World Economic Forum (2019), A Vision for a Sustainable Battery Value Chain in 2030